The Art of J – Japanese Aesthetics

Japanese Airlines has three volumes of commercials that showed off the art of Japan better than many others. Take a look of the clips and let us know your thoughts.

Precision was mentioned first. When the sushi chef took out the knife, you thought this would just reveal common things we have already known. Not until the first piece of sushi was put on a mini scale at the table, you may not sense the art of this job. 2.7g per piece all the way for 100% manual concentration. Perseverance, persistence and  perfection lead to such a level of robotic precision. Not any redundant finger movement.

Privacy driven by dedication was the main concept in volume 2. Imagine a place that you can totally focus on what you'd like to do without disturbance. The environment counts but the heart of dedication and stillness is also key. Watching the customer character turning over 300 finger-print size origami paper into cranes, you could still miss the amazing ending when all the cranes flied onto the branches and became a beautiful fall color tree together

In Volume 3, an elegant Ikebana artist performed traditional Japanese flower arrangement or kato, the way of flowers. As an art form tracing back to 7th century, kato developed from shinto and was naturally imbued with Chinese and Buddhist philosophy. The Buddhist desire to preserve life that the flowers or plants represent.  Ikebana often emphasizes other areas of the plant than colors, such as its stems and leaves, shape, line, and form of the final result. Though ikebana is an expression of creativity, certain rules govern its form. The artist's intention behind each arrangement is shown through a piece's color combinations, natural shapes, graceful lines, and the implied meaning of the arrangement. The artist also controls the shapes of the flower vases, which is to help to prolong the life of the flowers.  In this practice, plants are given codes and passwords, and in this commercial, the code is 'connection'.

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